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A new eye gaze division at Smartbox

We’re excited to share that GazeFirst, the German eye gaze company, is now part of the Smartbox Family.

Founded in 2023 and based in Frankfurt, GazeFirst has already made a strong impression in the world of assistive technology. Their flagship product, the eyetuitive camera, is one of the first AI-powered eye gaze solutions on the market – offering intuitive calibration and cross-platform compatibility.

The potential for us to continuously develop the features and performance of the camera, in line with the needs of people who use AAC, is a really exciting prospect for our teams. By bringing this technology and expertise in house we can work together to develop a world-class experience for our users, with robust product testing and insights from all corners of the Smartbox Family. 

“This is a huge moment for the Smartbox family. We’ve been using eye gaze technology since 2006 and have seen the life-changing impact it can have – empowering people to access their AAC devices and communicate independently. Now, with an AI-powered solution that we’ll design and develop in-house, we’re taking the next step. This innovation will help us deliver the most intuitive, responsive, and empowering eye gaze experience yet – directly supporting our mission to give everyone a voice.”
Dougal, Group CEO, Smartbox

We’re looking forward to working together to make eye gaze more accessible, reliable, and empowering – supporting our shared mission to ensure everyone has a voice.

“I’m excited about the opportunity to scale eyetuitive and make it accessible to a very wide user base, enabling us to reach far more customers than we could on our own.”
Mathias, Founder, GazeFirst

Frequently Asked Questions (FAQs)

Who is GazeFirst? 

GazeFirst is a company based in Frankfurt, Germany, specialising in eye gaze technology. Founded in 2023, they developed the eyetuitive camera – an AI-powered device designed to deliver accurate, responsive eye tracking across different platforms and settings.

Why is GazeFirst joining the Smartbox Family?   

We were impressed by the performance and adaptability of the eyetuitive camera, as well as the team behind it. GazeFirst’s approach to eye tracking is innovative and grounded in real-world use, aligning with our long-standing commitment to user-focused AAC technology.

GazeFirst founders Mathias Anhalt and colleague Xheni Beka will continue to be based in Frankfurt.

Will GazeFirst continue to support its existing customers?

GazeFirst will continue to honour existing relationships, including those with AAC providers.

Will Smartbox continue to offer other eye gaze solutions?

Absolutely. We remain committed to offering a range of eye gaze options to meet diverse access needs and preferences.

How will this benefit AAC users?

By combining our expertise, we can better understand and support the unique requirements of people using AAC with eye gaze. This collaboration helps us explore new ways to improve access and user experience in this space.

Have a question? Reach out to our team at hello@thinksmartbox.com 

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